40-Page Playbook · PDF

Your first $1M federal contract.

A 40-page evergreen playbook for veteran-owned firms going from zero federal revenue to their first seven-figure contract — without burning $50K on consultants.

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Download the 40-page playbook

  • 7 chapters, 40 pages, written for 10–50 employee veteran-owned firms
  • Templates: capability statement, Sources Sought response, teaming agreement
  • Cert-stacking decision tree (SDVOSB + HUBZone + 8(a))
  • 90-day action plan to rebuild your pipeline from scratch

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What's inside

7 chapters. One path.

Chapter 01Pages 1–8

Pick your wedge

How to pick 1–3 NAICS codes and one set-aside category that puts you in the top 10% of the competitive set — instead of competing with 5,000 firms.

Chapter 02Pages 9–14

Cert stacking strategy

The optimal sequence for SDVOSB → HUBZone → 8(a) layering, including what to file first and why timing matters more than most consultants admit.

Chapter 03Pages 15–19

Capability statement that sells

The 6-section structure evaluators actually read, with annotated real examples. Avoid the 3 mistakes that get your statement tossed.

Chapter 04Pages 20–25

Relationships before RFPs

The 6-month pre-RFP playbook: agency small-business officers, APEX Accelerators, SBLO contacts at primes. Templates included.

Chapter 05Pages 26–31

Sources Sought = your unfair advantage

Why 80% of winners responded to Sources Sought. The response template that shapes RFPs in your favor — 6 months before the solicitation drops.

Chapter 06Pages 32–37

Proposal writing that wins

Compliance matrix, win themes, pricing strategy, and color team reviews — even if you're a one-person shop without a proposal budget.

Chapter 07Pages 38–40

Year-one pipeline building

Weekly, monthly, and quarterly rituals that compound. Replace guesswork with a repeatable capture motion in 90 days.

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